Turn Your Passion Into Your Business – Part 2
This is the start of your corporate identity – It’s the starting point for all of your marketing, choosing a name, a logo, etc.
Today we will go over whether you will need to register or incorporate your business & if incorporating we will go through the considerations.
Furthermore, let’s discuss grants and business loans… getting to be fewer!
Making It All Official:
Generally, you will require:
Business Plan (optional, but recommended).
Corporate Identity (your name, what you stand for, your co’s personality)
Logo/Branding – try 99designs.com – inside tip from the pros!
Company Registration or Incorporation papers
Bank Account / Company Cheques (which you will get with the above).
Internet Domain – www.YourCompany.com (or .ca).
Corporate Website / emails of SOME SORT – it’s really important!
Corporate Stationery – Letterhead/email signature/brochures…
PayPal Account is GREAT for accepting online payments.
Your Corporate Identity
You probably already have a really good idea about WHAT KIND OF COMPANY you want to create.
It may be dedicated primarily to CUSTOMER VALUE (like WalMart) or to THE ENVIRONMENT (lots of companies popping up with “sustainability” in the mission statement) – what is YOUR company’s identity?
What are your products & services?
What is the story behind your brand?
What is your mission statement?
What are your Corporate Values?
What is your Company Philosophy?
What do you offer your customers?
Who are your customers?
What is the “tone” of your brand?
Here is a GREAT online questionnaire to help you define your corporate identity:
http://www.promotestudios.com/page.php?page=61
Your Company Name
What’s in a name? According to Shakespeare, it’s not that important, but in business, there are some important considerations!
You need one unique element in your name (rose / alligator / diamond […]